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FACTOR

FACTOR grant money to the music industry is what keeps it going, said Daniel Broome of True North Records, at a NXNE panel discussion in June. There are challenges in the Canadian music Industry, he said, that force artists and labels to beef up their budgets to survive. One of those challenges is geography on a shoestring budget.

Peggy Nash NDP Candidate for High Park was one of three political candidates present for the discussion on how to save Canadian music.
"We have to be clear about supporting the arts [in Canada]," she said. "If we are not investing in music, the drift southward will continue."

Testimonial after testimonial supported that point. Greg Noiri from Treble Charger who also manages SUM 41 assured the audience that neither of these band would have been able to record decent demos and be signed without FACTOR grant money. Not only that, but he said the FACTOR help is not enough.
"Treble Charger has platium and gold selling albums and we still have no money."

Not everyone is upset about FACTOR's possible demise. One artist in Ottawa, John Gillis who plays piano, guitar, sings and writes songs said he won't miss FACTOR at all.
"FACTOR is a commercially oriented program. It's all 'industry' people who are on the jury, and the criteria are always on the commercial side, not the
creative side. In fact, to apply for a FACTOR loan, you need to fit into a market niche, and check the little box that fits your marketing category of music. I've applied for Factor loans many times and always got an
inane 'market' response. I won't miss em!" He also suggests that there are other financial support programs out there for musicians or 'artists'. They just aren't tethered to the music industry the way FACTOR is.

To find out more and make your own decision go to: www.savecanadianmusic.com

~ Bobbie Smith is Editor-in-Chief of Thursday Night Cafe. Her day job is in communications in government.

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Published by: be smith designs. ISSN 1710-6788
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